For the Korean luxury brand Genesis, six interactive, interconnected „FB Instant- Experiences“ were designed and elaborated. These six individual advertising formats were designed to quickly and simultaneously present highly aesthetic, target group- specific features of the new Genesis G90. So for the interior design a story with a fashion designer who talks about the material and fabric quality was produced. For the on board entertainment system we got a music start who cherished the sound quality on his way to a next gig. The assets were targeted via interest targeting to direct users to the website and speak to different target groups and their interests.