An alternative branding for dertour, to beat competition in the vacation and journey industry. The focus was on new imagery, which has a clear, reduced language, and puts the destination with its beauty in the foreground.

The customer is used to the world of images on travel portals and is showered with the most wonderful images of influencers on Instagram and TikTok. The goal of a new digital strategy was to integrate personalized offers depending on social media interests, as well as a world of images and colors that are in no way inferior to the private social media stream of customers and convince them to book their vacation.