Where Home is
Digital Content & Activation Plattform for Grundig to promote their white goods range.
Several digital measures for the customer Grundig as part of the „Home is the best place to be“ and „Respect Food“ campaign.
The focus was on various ideas for different target groups, such as an Instagram Vertical for the perfect host.
In addition to tips against food waste product ideas were also developed, such as a cooling shopping bag in the exact sizes of the refrigerator compartments and intelligent food apps that help to recycle leftovers.
With interactive newsletters the consumer became part of an anti-foodwaste movement and helped to reach new milestones with his actions where the brand did good for the community.
One activity combined all efforts together; a pledge against foodwaste. For every 5.000 people signing the pledge, grundig would release a new milestone to the community (like releasing a new product)
