The campaign presents three fictional characters for EnBW’s renewable energies. The core of the digital implementation was a microsite with three topic-specific subpages, which were targeted at specific target groups.
energie wird persönlich.
To promote the solar products “Paul” showed off how he let the sun work for him. With his own solar panels on the roof he can share his harvested energy with others and earn some extra cash.
EnbW. Solar+
Themed Raffles
For every character, who stood for one type of energy, we developed a related raffle, where winners could experience the power of the energy. E-mobility was tickets to an e-formula 1 race, solar was a trip to the biggest solar park of the world in Marokko and to promote the power of wind people could win a sailing trip on a catamaran.
For the raffle mechanic we developed a WebGL wish cloud that innovatively presents all “energy wishes” of the participants of the raffle, that people could browse and the best ones would be shared on Social Media. To enter a raffle should feel like something special.